Magnify

What is Magnify?

Magnify is a powerful, easy to use and economical tool that delivers accurate geo-demographic results, saving customers time and money. Magnify makes visualizing data on maps fast and easy.

Powerful – Use Magnify’s comprehensive batch and online capabilities to quickly create accurate and precise location analyses, study areas, reports and detailed Google maps.

Easy to Use – Use any contemporary browser to access Magnify’s intuitive map visualization, report and location analysis capabilities.

Economical – Use Magnify’s secure cloud-based solution to avoid expensive, complex and IT-intensive desktop software traps and maintenance.

ENHANCED MAPPING CAPABILITIES

Magnify makes visualizing data on maps fast and easy.

  • Two Versions: US and Canada
  • Four editions available
  • User-friendly browser-agnostic interface
  • Google Maps Street View, Aerial Imagery, and Points of Interest
  • “My Location” and traveling capabilities for GPS-enabled devices
  • Interactive map panning
  • Point-and-click data display
  • Customizable Microsoft® Excel reporting
  • Thematic data display
  • Customizable layer configuration
  • User- and organization-level security
  • Seamless product and data updates
  • Benchmark comparison reporting
  • Highly-rated customer support

POWERFUL REPORTING

Magnify has an extensive suite of the reports you need the most.

  • Pitney Bowes®
    • Business Summary Reports
    • Consumer Expenditure Reports
    • Financial Wealth Reports
    • (CAN Version includes) Canada Detailed Food Expenditure Reports (CanFoodEx)
    • (CAN Version includes) Canada Household Facilities and Equipment Reports (CanHFE)
    • (CAN Version includes) Disposable and Discretionary Income Reports
  • MicroBuild® Distribution Reports
    • MicroBuildHD – Household Demographics
    • MicroBuild® Distribution Reports (US Version)
    • MicroBuildHE – Household Ethnicity

Use Magnify to:

  • Research new and existing locations
  • Quickly assess market potential
  • Import and analyze your own data
  • Share information with clients and colleagues
  • Complement desktop software (Pitney Bowes AnySite® and MapInfo® Professional) with a cloud hosted application that reports the same information

 

Research new & existing locations

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Quickly assess market potential

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Import & analyze your own data

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Magnify helps hundreds of users make better decisions…

  • Commercial Real Estate
    • Helps market properties to new and existing clients
  • Retail
    • Equips field staff with the same data corporate real estate analysts use
    • Enables franchisees to find optimal locations
  • Economic Development
    • Helps promote local markets to incoming retailers

Powerful Advanced Features

  • Batch Geocoding
    • Up to 1 million address points
    • TomTom Streets or Pitney Bowes Centrus Points
  • Multi-Function Batch Workflow
    • Multiple Study Areas
      • Ring (up to three)
      • Drivetime (up to three)
      • Donut (up to three)
      • Capture
    • Comprehensive and Flexible Reports
  • Geography Joiner
    • Join Multiple Geographies
    • Create Custom Study Areas
  • File Uploading and Export
    • Excel (.XLSX, .CSV)
    • MapInfo (.TAB)
    • Esri (.SHP)

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Four Editions Available

BASIC EDITION

STANDARD WITH ALL EDITIONS

Interactive Map Visualization

  • Google Maps (Street, Street View, Satellite, Terrain, Aerial and Points of Interest)
  • Comprehensive Map Tools (Zoom In/Out, Box Location Draw, Pan, Distance Tool)
  • Personalized Map Preferences (Layer, Point, Polygon, Label)
  • Toggle On/Off Layer Control
  • Location Manager
  • Drop Location on Map
  • Static Blue Dot for Current Location
  • Single Address Search with Static Location Marker (Google Search)
  • Create Single Points and Ring Study Areas
  • Custom Hand-Drawn Study Area
  • Comprehensive Thematic Layers

File and Content Management

  • Upload and View AnySite (.SIT) Files

Reports

  • Microsoft Excel Format (.XLSX, .CSV)
  • Customizable Report Template
  • Extensive List of Standard Reports

BUSINESS EDITION

INCLUDES BASIC EDITION PLUS

Interactive Map Visualization

  • Create Drivetime Study Areas
  • Banded (Repeating) Study Area Style for Rings or Drivetimes
  • Traveling Blue Dot for Current Location

File and Core Content Management

  • File Upload Manager – Upload Data for Visualization (.XLSX, .CSV, .TAB, .SHP)
  • File Download Manager – Download Geographic Data (.CSV, .TAB, .SHP)
  • Batch Geocode and Save as a Layer Workflow
  • Publish custom layers to other Magnify users (sold separately)

Reports

  • Location Reports

PROFESSIONAL EDITION

INCLUDES BUSINESS EDITION PLUS

Interactive Map Visualization

  • Layer Search – Quickly Zoom to Location
  • Geography Joiner – Easily create Custom Boundaries on the Map

File and Core Content Management

  • File Download Manager – Download Demographic Data (.CSV, .TAB, .SHP)
  • Create Donut and Capture Study Areas
  • Comprehensive Batch Workflow, including
    • Geocode (Large) Including Download of Geographic Data
    • Geocode, Save as a Layer, Create Study Area
    • Multi-Action Workflow – Geocode, Save as a Layer, Study Area, Reports

Reports

  • Premium Benchmark and Hi-Resolution Map Reports
  • Flexible and Comprehensive Demographic Workflow Reports

VIEWER EDITION

AVAILABLE AS PURCHASE WITH BUSINESS OR PROFESSIONAL EDITION

  • The perfect companion edition for users who have limited GIS experience
  • View and take action on published content for better business decisions
  • Comprehensive Map Visualization capability
  • Does not include Demographic or Geographic data (boundaries)